By Jodi Harris published March 13, 2015

How to Win Your Battle for Content Marketing Buy-in [50+ Stats]

Having a content marketing buy-in conversation with executives may be intimidating, yet it is essential to long-term success. We share this starter kit to help you convince leaders of the value content marketing can bring to your organization. Continue reading

By Pamela Muldoon published March 12, 2015

How Doug Kessler Went From Limos to Crap to Content Marketing Success

From Madison Avenue to a content marketing rant that went viral, Velocity Partners’ Doug Kessler shares his backstory with The Pivot host Todd Wheatland. Discover why Doug prefers B2B and thinks ethics in marketing isn’t an oxymoron. Continue reading

By Robert Rose published March 12, 2015

Intelligent Content Demystified: A Practical, Easy-to-Understand Explanation

Intelligent content is still pretty dense and confusing. What is it? Is it technology? Is it an approach? Why do you even need to care? Demystify intelligent content with this easy-to-understand practical definition with examples. Continue reading

By Cathy McPhillips published March 11, 2015

Jon Loomer Talks All About Facebook

Facebook über strategist Jon Loomer speaks with CMI’s Cathy McPhillips to share how to improve social reach, why Facebook gets a bad rap for making your feed work better, why time of posting is counterintuitive, and much more. Continue reading

By Jodi Harris published March 10, 2015

[Workbook] A Step-by-Step Guide to Get Your Content Marketing Program Off the Ground

Is your content marketing viewed as an on-demand service? Change that thinking with CMI’s new workbook with easy-to-complete exercises that will help your business build a distinctive, engaging, and scalable content marketing program. Continue reading

By Clare McDermott published March 9, 2015

Confessions From a Reddit Junkie and Why You Should Care

Do you read the Internet’s front page? Reddit is the site where trends start and people talk. Content marketers should at least be listening on reddit. Here’s how to get started and tips to follow if you want to go beyond listening. Continue reading

By Carol Barash published March 8, 2015

4 Steps to Creating Authentic Stories Your Customers Will Want to Read

Authentic stories help powerful brands make deep connections with customers. But what is a powerful story and how do you tell it? These four tips will help tell stories that make connections and get results. Continue reading

By Joe Pulizzi published March 7, 2015

This Week in Content Marketing: The Media Industry Is Desperately Confused

In the episode, Joe and Robert discuss Uber’s new magazine and negativity around ghostwriting. Plus, the boys talk media-landscape confusion, bad native advertising, and Dove’s non-beautiful move. Raves – airline safety, nifty titles. Continue reading

By Barry Feldman published March 6, 2015

How to Get Infographic Ideas to Spring Forth

Infographics don’t rock. They roll, and take your brand with them. Learn where to start, how to brainstorm, and how to synthesize ideas. Plus, see an original infographic –25 concepts and themes – that was created to inspire your own. Continue reading

By Pamela Muldoon published March 5, 2015

Damon Klotz Shares Lessons Learned Early On

The Pivot host Todd Wheatland sits down with Damon Klotz who created his HR-focused brand in college and a few years later was Ramsay Health Care’s global digital strategy manager. No matter your age, you can learn from his journey. Continue reading