By Neil Patel published March 30, 2015

8 Absolutely Brilliant Content Marketing Innovations from the World’s Best Brands

You’re about to witness some of the most amazing content marketing in the world. When it comes to innovation, power, and masterful expertise, these eight B2B and B2C brands are the ones to watch. Why? So you can learn and imitate. Continue reading

By Joe Pulizzi published March 28, 2015

This Week in Content Marketing: The Third Era of the Internet Has Begun

In This Old Marketing, Joe and Robert discuss AOL founder’s take on the Internet’s 3rd era. They ponder if LEGO magazine went off the rails. Plus, the duo talks PR’s role in content marketing, podcast revenue model, raves, and rants. Continue reading

By Neil Patel published March 23, 2015

5 Engagement-Driven Elements You Should Add to Every Blog Post

Everyone wants engagement from their content. The problem is we’re not quite sure of the best way to get it. It’s one area that’s more art than science. Here are five things to consider adding to every blog post to increase engagement. Continue reading

By Joe Pulizzi published March 21, 2015

This Week in Content Marketing: Starbucks Announces Next Move as Media Company

In this episode, Joe and Robert talk Starbucks hiring a Washington Post editor. Plus, they rant about “branded content” and Nokia’s content marketing “campaign” with Wired. Raves include a new formula to measure content marketing. Continue reading

By Jay Acunzo published March 18, 2015

Learn the Secrets Behind 5 Great Content Marketing Projects

Biologists appreciate how millions of tiny parts fit together to make the whole work. Great content marketers understand quality content comes from dozens of small, unseen choices, tactics, and techniques. Here are five great examples. Continue reading

By Julie Wingerter published March 17, 2015

More Than Quizzes: 3 Types of Interactive Content That Drive Leads

This post isn’t about quizzes. You already know how wildly popular and successful they are. Interactive content goes beyond online tests. Rethink your white papers, infographics, and calculators, and directly engage your audience. Continue reading

By Neil Patel published March 16, 2015

7 Things That World-Class Bloggers Do to Improve Their Content Marketing Efforts

One of the ways to get better at the craft of blogging is to follow the example of those who are at the top of their game. After years of analyzing their work, I can now share the seven things you must do to be a world-class blogger. Continue reading

By Louis Gudema published February 27, 2015

How Guest Blogging Solved My SEO Problem

A year ago, Google’s Matt Cutts and others declared guest blogging for SEO was dead. But the naysayers were wrong. I’ve discovered good guest blogs with links from authoritative sites and social shares still can improve your rankings. Continue reading

By Brad Young published February 25, 2015

Venture-capital Backing of Content Companies Matters for Brand Publishers

Venture capitalists dumped more than $300 million into content companies in ’13 and ’14. Investors see content as a massive opportunity. Discover why 50-plus deals in two years are only the beginning and why it should matter to you. Continue reading

By Gordana Stok published February 24, 2015

5 Things B2B Buyers Want Your Content To Do

There’s nothing more powerful than speaking with buyers to learn what they find valuable. Discover the top five things that buyers want from your content to help them and how to craft specific messages that get you on the short list. Continue reading