You’ve found the core teaching articles at the heart of CMI — the “How To” for busy Content Marketers where you learn all the strategies, tactics and techniques to be successful online.
The same elements that make a Valentine’s Day message compelling can work for content marketers as well. Check out these tips for starting a sweet conversation with your customers by speaking from the heart.
With the rise of social media, meta descriptions are more valuable than ever. Meta descriptions are little snippets that appear in search engine results and with links shared on social media sites. Here is the essential guide to crafting meta descriptions that will help your content get found online.
In the big game of content marketing, scoring points means expanding your audience and establishing authority with your fans. Here are 7 points that outline winning plays that will soon have you celebrating.
Facebook can be a tough nut to crack for content marketers. This Q&A with expert Amy Porterfield gives you the essentials on how to find your target audience and use the vastness and power of Facebook to reach your goals.
Online video brings your message to life. It gets results. Here are three ways to create quality video content without blowing your budget on Hollywood-level production values every time.
A white paper will only generate leads if it’s read by the right people. So once you finish writing, you need to promote it to draw in potential readers and, eventually, convert them into clients. Here are five of the most common white paper promotion mistakes and some tips for avoiding them.
Simply put, if our brand is a story, our community members are the co-authors. Finding ways to leverage their investment is powerful — the authenticity of their external perspective can bring tremendous value to our content marketing efforts. To that end, here are a few ways to integrate our community members into the content creation process.
Government entities don’t market products or services in the same sense that most businesses do, but their websites are designed to share content that informs and educates — just like the best B2C and B2B content marketing does. Those who create content in the public interest still must engage readers and earn their trust. Here are some guidelines and examples.
What sets best-in-class marketers apart from average marketers? Here are tips for taking your game from average to marketer par excellence.
The well of content can start to dry up for even the most prolific content marketers. So how do you make sure your fountain of ideas never runs out? Here are 5 sources you can use to help prime the pump.
CMI teaches marketers how to own their media channels instead of having to rent them through advertising. We do this through events like Content Marketing World, media properties like Chief Content Officer magazine, and strategic consulting and research for some of the best known brands in the world.
