Skip to content

Content Marketing World 2012: Content Integration Track

Content Marketing World 2012

CONTENT INTEGRATION TRACK

Stay up-to-date on the Content Integration Track at Content Marketing World 2012. Sessions include:

  • Brandscaping: The Secret to Unlocking Bigger Content Marketing Budgets and Driving Faster Results
  • Get Video LIVE: Everything a Content Marketer Needs to Know About Succeeding with Video
  • The Ultimate Guide to Content Marketing Metrics
  • Game Strategy Techniques for Content Marketing

Brandscaping: The Secret to Unlocking Bigger Content Marketing Budgets and Driving Faster Results

Andrew Davis, Chief Strategy Officer, Tippingpoint Labs
@tpldrew | Tippingpoint Labs

Whether you’re running an agency or part of a corporate marketing team your content marketing budget is only one piece of the marketing pie. In this whirlwind presentation, Andrew Davis will show you how to steal big budgets from advertising and PR. He’ll teach you how to take branded content and turn it into a content brand. (There’s a $BIG difference.) You’ll be ready to drive results through unconventional content partnerships. Results that will astonish your clients, your company, and the bottom line.

Read the coverage:

Get Video LIVE: Everything a Content Marketer Needs to Know About Succeeding with Video

Todd Wheatland, Vice President of Thought Leadership, Kelly Services
@toddwheatland | Kelly Services

According to Cisco Systems, over 80% of the total engagement time on the web will be video by 2013. This means that we have to start taking our video strategy seriously. Todd Wheatland will show step-by-step, how Kelly Services is integrating video into their overall content marketing strategy, and what it takes to create, distribute and measure video for maximum impact.

The Ultimate Guide to Content Marketing Metrics

Jay Baer, Co-Author, The Now Revolution/CEO, Convince & Convert
@jaybaer | Convince and Convert

It’s not that content isn’t measurable, it’s that there are so many possible way to measure it. In this specific, real-world, hype-free, fast-paced session with content strategist Jay Baer, learn the four types of content marketing metrics and how and when to use them with skill to truly measure your content marketing. You’ll walk out the door with visions of statistical dashboards dancing in your head.

Game Strategy Techniques for Content Marketing

Russell Sparkman, President & CEO, Fusionspark Media
@FusionSpark | Fusionspark Media

According to Mike Liebhold, senior researcher for The Institute for the Future, in a recent Pew Research Center report titled The Future of Gamification, “The development of ‘Serious Games’ applied productively to a wide scope of human activities will accelerate simply because playing is more fun than working.”

In this 30 minute session, Russell Sparkman will review what it is that attracts people to games, and who gamers really are (the answer will surprise you), and how game strategy can add an element of fun to content marketing. Using examples culled from websites to apps, Russell will present 10 actionable game strategy ideas that you can use to drive greater engagement through your content marketing efforts.

Read the coverage: